We ran DeleteMe against the volume leader for five months on the same identity. The competitor cleared more listings on autopilot. DeleteMe focused on what actually mattered.
You're not looking for a security suite. You're looking for the one thing data-broker removal services are supposed to do — get your address, phone number, and personal details off people-search sites, and keep them off.
Every comparison article ranks these services on raw removal count. That's the wrong metric. A service that auto-deletes 213 listings sounds impressive — until you realize nobody verified whether those listings were actually you, or someone with a similar name. The number on the dashboard isn't the same as your data being gone.
The right question for a BOFU buyer: which service has a real person checking what's being removed and confirming it's tied to your identity? That's where the testing data diverges sharply.
We signed up for each service with the same researcher's personal information, tracked every removal on each dashboard, and spot-checked the results manually on people-search sites.
Five full months on each service, running in parallel — long enough for initial scans, removal waves, and at least one full re-verification cycle.
We Googled the researcher's name, checked Whitepages, Spokeo, MyLife, Privaterecords.net, and other top results before and after removals to confirm what each service actually achieved.
Total listings found, listings reviewed, removals confirmed, broker coverage, dashboard transparency, support response, and whether removals stuck across re-scans.
Raw numbers from our parallel testing — and what the numbers don't show until you spot-check the listings themselves.
| DeleteMe · Our pick | Incogni | Aura (Privacy plan) | |
|---|---|---|---|
| Approach | Human Privacy Advisor reviews every removal request | Heavily AI-automated, highest volume | Bundled with full ID-theft suite |
| Broker coverage | 976 sites (auto + Custom Requests) | 420+ automated, 2,000+ custom (Unlimited plan) | 200+ data broker sites |
| In our 5-month test | 1,959 listings reviewed → 13 verified removals | 213 removals (volume-first model) | ~40 removals from claimed 140+ coverage |
| Re-scan cadence | Quarterly with privacy reports | Monthly automated waves | Daily re-scans |
| Removal verification | Privacy Advisor's name on every report | Dashboard claim only — no proof | Dashboard claim only |
| Starting price (annual) | $129/yr ($10.75/mo) | $7.99/mo ($95.88/yr) | $7/mo ($84/yr Privacy Premium) |
| Money-back guarantee | 100% Satisfaction Guarantee | 30 days | 60 days (annual) |
| Best fit | "I want a person checking what's getting removed" | "Maximum auto-removals at the lowest price" | "I want data removal + full ID-theft suite" |
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The data-removal call for "just get my info off broker sites": DeleteMe. Get DeleteMe — see current pricing →100% Satisfaction Guarantee · Cancel anytime
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Aura bundles data removal (200+ sites) with the full identity-theft-protection suite — 3-bureau credit monitoring, financial account alerts, VPN, antivirus, password manager, and up to $1M insurance on the Individual plan. Better fit when removal is one piece of a bigger plan, not the whole goal.
You're assigned a dedicated Privacy Advisor — their name appears on your quarterly privacy report. They review the scan results, confirm which listings are actually you, and decide what gets removed. Not an algorithm guessing.
Data brokers re-add your info after a few months — that's their business model. DeleteMe re-scans quarterly and resubmits removal requests automatically, so you don't have to play whack-a-mole every time your record reappears.
Generate alias email addresses to use when signing up for services — keeps your real email off the next round of broker databases. Phone masking is a separate add-on; virtual cards run through Blur (Abine's sibling product).
Every product has downsides. Here are DeleteMe's, named directly — so you know what you're picking and what you're giving up.
DeleteMe is billed annually. There's no $10/month try-it-for-a-month option like Incogni offers. That's a deliberate choice — most of the work is front-loaded in the first 90 days — but if you want to test before committing, that's a real barrier.
If you only care about raw removal count divided by price, DeleteMe loses to Incogni. The human-review process is more expensive to run, and that cost lands on the subscription price. You're paying for verification, not volume.
DeleteMe rechecks your data every three months. Incogni runs continuous automated waves with first removals visible within 48 hours. If you want the fastest dashboard movement, DeleteMe will feel slower — even if the underlying work is more thorough.
DeleteMe shows the listing it reviewed and the removal action taken, but it doesn't deliver a screenshot of the broker page before and after. Optery does — if visual proof matters to you, that's worth knowing.
Cancel any time from your DeleteMe account dashboard or by emailing their support team — no phone call, no retention friction. DeleteMe runs a 100% Satisfaction Guarantee for new accounts; after that window, cancel before your annual renewal date if you don't want to be billed for the next cycle.
DeleteMe re-scans every 90 days and resubmits removal requests automatically — your Privacy Advisor doesn't need a nudge from you. New brokers added to coverage during the year are included free. Data brokers re-listing is the rule, not the exception, and the quarterly cycle is built around it.
Because the researcher had already used another removal service before testing DeleteMe — the easy listings were gone, and what remained was a smaller pool of harder cases that needed human review to resolve. DeleteMe's Privacy Advisors reviewed 1,959 listings to confirm 13 genuine matches. A fresh identity would see significantly more removals; the test reflects what verification-first looks like on an already-cleaned profile.
Yes — pricing is localized for the US, Canada, UK, and Australia. DeleteMe also handles removals in additional European countries even when billing isn't localized. If you're outside those regions, contact DeleteMe support before subscribing to confirm coverage for your country.
DeleteMe's public site-coverage page lists 976 brokers as of February 2026, which includes both sites covered automatically by plan tier and sites handled via Custom Requests (marked in DeleteMe's legend). Not every site on the total is auto-submitted on the standard plan. The 976 is genuine coverage; just don't read it as "976 automated removals."
Every 22 seconds, identity theft strikes another household. 976 data brokers have your name, address, and phone number listed for sale right now.
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